Racing Unleashed Europaalee Zurich

Racing Unleashed - City Lounge Zurich

Sim racing meets stylish hospitality - in the heart of Zurich

The Racing Unleashed Lounge on Europaallee is more than just a place for sim racing - it is an experience space for enjoyment, encounters and adrenaline. Located right next to Zurich main station, the two-storey location offers a unique combination of modern racing technology and high-quality hospitality.

At its heart is the stylish Ascari Bar - an urban meeting place with exquisite drinks, fine coffee and creative snacks. The offer is complemented by a carefully curated food concept that combines quality, freshness and uncomplicated enjoyment. Whether after work with friends, a team event or a private lounge - the Racing Lounge combines action with atmosphere.

Our assignment included the holistic co-design of the gastronomic experience of the Racing Unleashed Lounge - City Zurich: from the conceptual development of the F&B offer to the definition of processes and layout briefings to training and operational support for the opening.

Racing Unleashed - where racing and pleasure meet.

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